Julie Shields spent 25 years conceptualising, developing and managing upscale commercial and hospitality properties across Australia, the Far East and the Middle East.

In Dubai, Julie launched and managed a new 5-star hospitality lifestyle concept and a range of properties for the market leader in luxury hospitality. It was as a client in this premium market that she recognised the demand for a dedicated Lifestyle Management service that would operate seamlessly with the traditional Hospitality Management function.